Why Should Anyone Buy From You? Understanding Your Customer and the Power of Market Segmentation copertina

Why Should Anyone Buy From You? Understanding Your Customer and the Power of Market Segmentation

Why Should Anyone Buy From You? Understanding Your Customer and the Power of Market Segmentation

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Customers don’t buy because you’re available — they buy because you’re relevant. In this episode of Smart Growth, we challenge entrepreneurs to answer the most important question in business: why should people buy from you? We break down how understanding your ideal customer and using smart market segmentation helps you attract the right buyers, communicate better, price smarter, and build lasting loyalty. If you’re tired of selling to everyone and converting no one, this episode is for you.
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