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Why Referral Marketing No Longer Works in 2026 [Real Talk + What To Do Instead]
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Why Referral Marketing No Longer Works in 2026 [Real Talk + What To Do Instead]
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Referral marketing is no longer enough. In this episode, discover why your client referrals are drying up, and what to do instead in 2026.
If you’ve built your business on client referrals and you're starting to notice they’ve slowed down—or worse, dried up—this episode will hit home. As markets evolve and buyers become more sophisticated, relying solely on word-of-mouth just isn’t sustainable anymore.
In today’s episode, I break down the real reasons your referral leads are no longer converting like they used to and what the rise of strategic category ownership means for high-ticket coaches and consultants. You’ll learn how to shift from unpredictable referrals to scalable, sustainable growth through distinctive positioning, proprietary frameworks, and Angle of Mastery™ messaging.
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