Why Publicity Beats Social Media for Executive Credibility | Jill Lublin copertina

Why Publicity Beats Social Media for Executive Credibility | Jill Lublin

Why Publicity Beats Social Media for Executive Credibility | Jill Lublin

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 What is the difference between social media and publicity? Why is social media NOT publicity? How does kindness increase revenue in business? "Social media is NOT publicity. Period. Exclamation point." Master Publicity Strategist Jill Lublin breaks down what Fortune 500 companies know about credibility that most executives miss. In this episode, Donna P. Mitchell, The Transformation Authority™, speaks with Jill Lublin — 4x best-selling author and publicity strategist who has worked with Phillips Corporation, Hewlett Packard, and major enterprises — about why publicity beats social media for building executive credibility. What's covered: • Why social media is NOT publicity • How kindness initiatives drive higher revenues • The HP executive who discovered people didn't like him • Internal PR vs. external PR • Guerrilla Publicity principles TIMESTAMPS 00:00 — Welcome 01:14 — Jill's publicity journey 02:53 — PR fits every company 04:30 — "Social media is NOT publicity" 06:26 — The Kindness Circle 08:08 — Kindness = happier employees + revenue 10:32 — Guerrilla Publicity principles 13:01 — HP executive story 15:01 — How to reach Jill Connect with Jill Lublin: JillLublin.com JillLublin.com/schedule Connect with Donna P. Mitchell, The Transformation Authority™: PivotingPortal.com PivotingToWeb3.com ConnectWithDonnaPMitchell.com Forbes Business Council | C-Suite Network #TransformationAuthority #Publicity #PR #ExecutiveLeadership #CSuite #PivotingToWeb3
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