Nadine sits down with past client Rachel to discuss her full journey from corporate marketing, freelancing on the side, and underpaid platform work to becoming a confident email marketing and launch specialist living full time in Bali.

Rachel shares what it was really like to go from starting a business as a side hustle to working for herself full time, the frustration of working with low-paying clients and feeling like her client results just weren’t good enough.

They explore the mindset shifts, identity changes, and strategies that helped Rachel niche properly, get clear on her messaging, and start attracting aligned, high-quality clients who valued her work.

Timestamps

00:00 Intro to Rachel

01:53 Freelancing on the side while travelling and exploring freedom

03:32 Making the leap from side hustle to full-time business

04:12 The challenges, doubts, and early wake-up calls in business

05:48 Realising the importance of niching and clarity

07:15 Deciding to invest in coaching and getting support

08:49 Learning how to navigate sales conversations and attract the right clients

29:06 What changed when Rachel started working with aligned and exciting clients

29:28 Building confidence through clear messaging and owning results

34:35 Living and working remotely in Bali

36:25 Finding balance between work, life, and enjoyment

42:23 Connect with Rachel

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Connect with Nadine:

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Connect with Rachel:

Instagram: @rachelcaborn.co

LinkedIn: Rachel Caborn

Download Rachel’s Launch Prep Email Templates