"The money isn't in the list... the money is in your RELATIONSHIP with the list."

Most people think email marketing is just spamming "buy now" buttons until someone clicks.

In this episode of Reanimated Stories, Roger sits down with email strategist Ely Delaney to debunk the myth that "email is dead."

Ely shares his proven system for nurturing leads that allowed him to close a deal 10 years after first meeting a prospect!

We dive deep into why your "Call to Action" shouldn't always be "Buy My Stuff," how to start real conversations that lead to sales, and the exact strategy Ely uses to automate his follow-up so he can keep selling...even if he gets hit by a bus!

We discuss the critical difference between "pitching" and "conversing," why you should stop doing Black Friday sales, and how a simple book recommendation saved a client's business six years after Ely wrote the email.

This isn't just an interview; it's a masterclass in building trust. Learn why your emails should add value to someone's life regardless of whether they buy from you.

If you're ready to stop shouting at your list and start building relationships that pay off for years, this episode is for you!

00:00 Introduction to the Guest: Ely Delaney

01:55 Ely Delaney's Background and Expertise

03:03 The Importance of Consistent Communication

09:10 Building Relationships Through Conversations

17:06 Ely Delaney's Journey into Email Marketing

19:10 The Beginnings of Lead Generation

19:43 Building Automated Follow-Up Campaigns

20:49 The Power of Evergreen Systems

21:33 Real-Life Success Stories

24:06 The Importance of Value in Email Marketing

25:44 Maximizing Close Rates Through Follow-Up

27:12 Nurturing Relationships with Your List

31:57 Effective Lead Generation Strategies

34:27 Conclusion

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Connect with Ely:

Website: ConnectWithEly.com

LinkedIn: https://www.linkedin.com/in/elydelaney/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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