Most travel advisors aren’t “bad at marketing.”
They’re letting platforms decide whether their marketing is working.

In this final Reset Episode, we’re talking about what happens when you let algorithms, trends, and engagement metrics dictate your confidence, your content, and your strategy — and why that approach quietly steals momentum from your business.

We’ll talk about:

• Why likes, views, and comments are not real KPIs
• How reacting to trends and algorithm chatter pulls you off-center
• The difference between content that’s “good for Instagram” and content that’s good for your business
• Why proactive marketing creates clarity, confidence, and compounding growth
• How to identify the conversations and lanes you actually want to lead

And I’ll leave you with one clear action to reset how you approach content moving forward — without chasing trends, burning out, or second-guessing yourself.

✨ This episode is part of the Reset Series, all tied to the Taylor Swift song This Is Me Trying — because showing up, recalibrating, and choosing clarity counts.

Resources & Links

• Create your free Wanderlust Campus account: https://wanderlust-ceo.com
• Follow me on Instagram: https://www.instagram.com/kellihayessmith

🎧 New full episodes drop Tuesdays.
🔥 Bonus mini-episodes (The Soapbox) drop Fridays.