Why In-House Creative Leaders Must Stop Waiting for Permission
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Why In-House Creative Leaders Must Stop Waiting for Permission
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In this solo minisode, Jesse breaks down a mindset most in-house teams don't realize is holding them back: waiting for permission to change.
Jesse discusses "identity-based resilience" (the idea that lasting change starts with deciding who you are, not just what you'll do differently) and walks through what that looks like in practice for a creative team that's stuck in reactive mode.
In this episode:
- Why believing nothing will change is often what guarantees it won't
- The three-step shift: decide, define, act
- Why this is as much about protecting the business as it is about protecting your team
Get your team's starting point:
If you're not sure where to begin, take the free Creative Ops Assessment at infocusconsulting.net/assessment. It takes about three minutes and shows you exactly where your team stands today.
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