Welcome back to Captain’s Quarters First Class.

It’s a new year, and everyone is talking about goals. Revenue goals. Growth goals. “This is my year” goals.

But most people skip the most important part of goal-setting entirely.

The look-back.

In this episode, Captain Matt breaks down a brutally honest review of his own business…where he missed, why he missed, and how easy it is to stay busy, exhausted, and still off-track.

We talk about:

• Why working harder doesn’t fix broken focus

• How ignoring the look-back keeps you stuck on the same hamster wheel

• The real cost of doing work you’re no longer meant to do

• Why staffing, roles, and timing matter more than motivation

• How excuses sneak in disguised as “logic”

• Why most marketing “doesn’t work” (and what’s actually broken)

• How to course-correct weekly instead of burning a year

This episode isn’t motivational fluff.

It’s about radical honesty, personal responsibility, and building systems so you don’t repeat the same mistakes year after year.

If you’ve ever said:

• “I’m working my ass off but not hitting my goals”

• “The leads just aren’t there”

• “Ads don’t work”

• “I’ll fix it next quarter”

This one’s for you.

Lights. Legacy. Living. Captain’s Crew. Sink or Swim.Ready to join Captain’s Crew?

🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design:⁠ https://www.captainmattoutdoors.com/⁠

🔹 Explore design + install services at Barefoot Lighting:⁠ https://barefootlighting.com/⁠

🔹 Join the movement at The Lighting Trade School:⁠ https://lightingtradeschool.com/⁠