Why Google's Listings Test Matters, with Mike DelPrete copertina

Why Google's Listings Test Matters, with Mike DelPrete

Why Google's Listings Test Matters, with Mike DelPrete

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Harvey, Simon and Mike DelPrete get together for an emergency broadcast after Google appeared to test showing full property listings at the top of its search results last weekend.


Expect AI, monetisation, what this means for market leaders and challengers, and more...


Chapters

00:00 Introductions

03:43 Google's Experimentation with Real Estate Listings

06:25 Understanding the MLS and Listings

09:42 Google and AI Integration

18:27 Navigating the Zero-Click Universe

25:30 Share prices drops all round

30:45 Closing thoughts and goodbyes

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