Why Gen Z is "Ignoring" Your Emails (with Steven Parker)
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Why Gen Z is "Ignoring" Your Emails (with Steven Parker)
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Is there a "Digital Gap" in your office? In the premiere episode of our new series, Mind the Generation Gap, Louise Kennedy sits down with Steven Parker, Managing Director of Phonetic Digital.
As a tech-native generation enters the workforce, traditional communication is being turned on its head. Steven explores why your youngest employees might be avoiding their inboxes and how businesses can leverage the unique digital fluency of Gen Z to grow.
In this episode, we discuss:
- The shift from "Analog" to "Digital Native" mindsets.
- Why "STOP sending emails" is more than just a catchy phrase - it’s a communication strategy.
- Practical advice for recruiters and business owners to bridge the generational divide.
About Steven Parker: Steven is the MD of Phonetic Digital, a B Corp certified agency specialising in SEO and digital strategy.
- Website: https://phoneticdigital.co.uk/
- LinkedIn: https://www.linkedin.com/in/stevenparkerseo/
Connect with Louise Kennedy:
- Website: https://thelouisekennedy.com/
- LinkedIn: https://www.linkedin.com/in/louisekennedyfcipd/
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