Why ElevenLabs Built a Team Around Adoption
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Why ElevenLabs Built a Team Around Adoption
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My guest today is Vanessa Piacente, who leads global adoption at ElevenLabs. She started on an equity trading desk, joined Wealthsimple at about twelve people, and built the enterprise customer experience function at Ada before landing at ElevenLabs almost two years ago. A few weeks before we recorded, she stood up a brand-new team focused on what happens to an AI agent after it goes live.
In this conversation we discuss:
- Why the adoption gap shows up across AI-native companies
- The four measures they added on top of raw usage volume
- Scaling in reverse: bespoke enterprise deployments turned into a repeatable motion
- Three pillars of a deployment that sticks, and why change management matters more now than ever
- The hiring agent she built for her own team: roughly 900 conversations, about 40 hours of call time
- Why she wrote scope volatility into the job description
Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessapiacente/
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