Rethinking growth means letting go of someone else’s blueprint.

Alyssa Nolte sits down with Joseph Drolshagen to challenge the idea that success comes from following a fixed formula. This conversation is about building a business that fits you, not forcing yourself into a system that was never designed for your life or your customers.

If you work in marketing, sales, customer success, or leadership, this episode pushes you to rethink how growth really happens. Instead of copying tactics, Joseph explains why your mindset, beliefs, and uniqueness shape the results you get with customers and teams. Alyssa connects it all back to customer relationships and what it takes to build trust, clarity, and momentum that actually lasts.

Why you should listen

Most growth advice assumes people are interchangeable. Your customers are not. Neither are you. This episode helps you rethink success, rethink leadership, and rethink how real connection drives growth.

3 key takeaways

• There is no universal path to success. What works for one person often fails for another.
• Your subconscious beliefs shape how you sell, lead, and serve customers.
• The best growth comes from alignment. Who you are, how you work, and how you connect with customers should match.

People and resources mentioned

• The SMT Method (Subconscious Mindset Training)
• Book: Reprogramming the Subconscious Mind
• Website: coachwithjoey.com