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What if sales expand when you loosen your grip instead of tightening it?

In this episode of Amplify, Liz and Caity explore how control, scarcity, and shame quietly shape the way people sell, show up online, and allow themselves to receive.

They unpack why over-structuring content reduces magnetism, how emotional openness builds trust, and why people buy the person before they buy the offer.

This conversation moves beyond strategy and into the emotional energetics behind sales.

You’ll hear how warmth and competence work together, why authenticity lives in the in-between moments, and how safety and gratitude create space for money to flow.

If sales feel effortful or heavy, this episode offers a new lens on what actually opens the door to alignment, connection, and conversion.

Connect with us on Instagram:

https://www.instagram.com/elizabethannewalker_eawtc/

https://www.instagram.com/caity_walker/

(00:00) How control, scarcity, and shame block sales

(03:29) Releasing control to create authenticity

(08:47) Why people buy you instead of your product

(11:55) Scarcity beyond money & how it shows up in sales

(16:08) Gratitude, curiosity, and escaping scarcity

(21:55) Shame, safety, and learning to receive