Cold email isn’t dead — but doing it the old way is.

In this episode of Liftoff with Keith, we sit down with AJ Cassata, Co-Founder of Revenue Boost, to break down what’s actually working in outbound lead generation today. AJ has helped 440+ startups, agencies, and SaaS companies build predictable revenue pipelines without relying on paid ads, social media algorithms, or massive budgets.

We dive into:

• Why cold email still works — and why most people fail at it

• How to build the right outbound list (and why tools matter less than strategy)
• Writing cold emails that stand out in crowded inboxes
• The role of AI in personalization, research, and outbound scale
• How to turn cold outreach into a reliable top-of-funnel growth engine

If you’re a founder, marketer, consultant, or agency owner looking to generate leads consistently — this episode is packed with practical insights you can apply immediately.

🎧 Tune in and learn how to master outbound in today’s competitive market.

Connect with AJ Cassata:

• Website: https://revenueboost.net/
• Podcast: How to Scale an Agency: https://open.spotify.com/show/1y6g4luPhyXLocfjIH1JKC
• Facebook Group: Join our community of 10,000+ in B2B Sales And Marketing Secrets: https://www.facebook.com/groups/b2bsalesandmarketingsecrets
• Linkedin: https://www.linkedin.com/in/ajcassata/
• Facebook: https://www.facebook.com/ajcassata1/
• Youtube: https://www.youtube.com/@ajcassataofficial
• Client Case Studies & Testimonials (440+ clients and students served): https://promotion.revenueboost.net/our-results

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AJ’s Previous podcasts & press:

• Foundr (In-Person Podcast): https://www.youtube.com/watch?v=v9u206Zkb1A-
• Digital Marketer: https://www.youtube.com/watch?v=W9ZfW3UkaWQ&t=1s&pp=ygUKYWogY2Fzc2F0YQ%3D%3D
• Systemology: https://www.youtube.com/watch?v=4eu_Iunl_n4
• Instantly: https://www.youtube.com/watch?v=rTMapO0Xg_w
• Outbound squad: https://www.outboundsquad.com/podcast/aj-cassata-
• CEO Sales Strategies: https://ceosalesstrategies.com/mastering-sales-outreach-best-practices/ s

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