This episode explores why brand perception, consistency, and simplicity drive better marketing results than quick-hit ad spend alone. Jamie Stenton speaks with Andrew Moore, Head of Design and Creative at Amplified, about how businesses can build brands that customers trust, remember, and buy from. Andrew shares lessons from 25 years in design, from Yellow Pages ads to modern brand systems, and explains why the best rebrands respect legacy while making a business feel current and scalable.

• In this episode, Andrew Moore explains how 25 years in design has taken him from Yellow Pages advertising to digital branding, websites, and AI-assisted creative work.
• He compares old-school local promotion tactics like Yellow Pages listings and exact-match naming to modern SEO behavior, showing how the same influence principles still apply.
• Andrew says branding is really about perception, human psychology, and consistency, not just visuals or logos.
• Jamie and Andrew discuss why businesses often rush into Google Ads before fixing the basics, such as their website, sales collateral, and brand assets.
• Andrew breaks down why strong brands compound over time and why there is usually no immediate ROI, which is why many SMEs underinvest in branding.
• He explains that big brands simplify on purpose because simple logos and clear systems work better than overcomplicated designs.
• The conversation covers how a brand is more than a logo, including tone of voice, imagery, iconography, music, and even sensory cues.
• Andrew describes the danger of rebrands that are not planned properly, including cases where businesses lose traffic, credibility, or customer trust during the transition.
• They discuss colour psychology, with examples of brands that are recognised by just two colours, and a Facebook ad test where blue outperformed red.
• Andrew also explains how brand needs to adapt across different audiences, from tradespeople and residential customers to enterprise buyers and recruitment audiences.

If you would like to find out more about Amplified, and how we can help your business, visit our website here: https://www.getamplified.co.uk/