Why All Revenue Isn’t Created Equal: 5 Types Ranked In Order #141
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Why All Revenue Isn’t Created Equal: 5 Types Ranked In Order #141
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Not all revenue is equal. In this episode, Claire and Simon break business revenue into five types, from project and consultancy fees to repeat customer sales, and look at how each one behaves in a downturn, what it does to your cash flow and what it does to the value of your business. It is useful for any business owner who wants to build something that pays well now and is worth more when they sell.
Key topics covered:
- The five types of revenue a business can have, and why none of them is a silver bullet
- Why specialist project work can be highly profitable and still be the easiest revenue to underprice
- The renewal cliff edge on annual contracts, and why clustered renewal dates can keep owners awake at night
- When a 12-month contract is genuinely justified and when it simply protects the business
- Why one-off and repeat customer revenue depend so heavily on your market and your marketing
- How a buyer thinks about future revenue, and why the best business to run is not always the best business to sell
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ABOUT THE HOST:
Claire Hancott through Profit Cash Growth helps 7 & 8 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers.
As a finance director & chartered management accountant, Claire has nearly 20 years’ experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business.
Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn’t working and where your opportunities lie. Claire’s mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions.
*The content of this podcast is for entertainment purposes only and does not constitute professional advice.