Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers
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Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers
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AI is reshaping customer discovery, and if you're not showing up in ChatGPT or Perplexity recommendations, you're invisible.
In this episode, discover:
- Why Answer Engine Optimization (AEO) matters now—AI recommendations convert 5x better than Google clicks while 56% of searches result in zero clicks
- The revenue optimization framework that helped brands scale past 8 figures: converting just 3 more customers per 100 visitors doubles your ability to buy market share
- How to diagnose revenue leaks through funnel metrics (add-to-cart → checkout → completion) rather than chasing vanity metrics like overall conversion rate
Matt Stafford is Managing Director at Build Grow Scale. He's optimized over $1 billion in cart transactions and specializes in helping DTC brands scale profitably through data-driven optimization.
Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.
📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-439/
Connect with us:
🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify
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