Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

If you are struggling to book sales calls consistently the answer might not be your outreach strategy your content or your pricing.

It might be your offer.

Most founders build their first offer around the value they want to bring and the problems they think their ideal client has. The challenge is that perception is not reality. Until you validate in the market whether the problem you are solving is actually the problem your buyer is experiencing you are building on an assumption.

And if you are your own ideal client your pain points are a great starting point but they are not universal. The variety of buyers within your niche will feel the problem differently.

Here is what most founders miss. The problem you identified might not be wrong. It might just be upstream or downstream from where the actual pain lives for your buyer. And that small misalignment can be the difference between a calendar full of sales calls and one that never seems to fill up.

This week’s Pondering Prompt is the question every founder needs to sit with honestly.

Who is your offer actually built for? 💭

Take two minutes this week. Ask yourself whether your offer was crafted for the actual buyer or whether it was crafted to make you feel confident about what you are building. The answer to that question will probably tell you exactly why sales are or are not happening right now.

In this episode:

• Why your offer might be the real reason you are not getting consistent sales calls
• The difference between building an offer for yourself versus building one for your buyer
• Why even founders who are their own ideal client need to validate their offer in the market
• How to identify whether your problem is upstream or downstream from where your buyer actually feels pain
• Why talking to as many ideal buyers as possible is the most important thing you can do right now
• What product market fit actually means for a service based business

Want to dive into your offer and figure out if it has real product market fit? Book a pondering session here: https://calendly.com/ponderthis/consulting-session

About Ponder With Ashley: Ponder With Ashley is a business growth podcast and YouTube channel for founders, consultants, and small business owners who are building from the ground up. Every week Ashley drops Pondering Prompts to help you move your business forward, Pondering Lessons from real experience, and honest founder interviews from people who are in the fight right now. No highlight reels. No guru tactics. Just real conversations and practical lessons worth pondering.

New episodes every week. Subscribe so you never miss one.

Connect with Ashley:

Website: ponderthisconsulting.com

YouTube: youtube.com/@ponderwithashley

LinkedIn: https://www.linkedin.com/in/ashley-waddington/