Join us as we sit down with Denny Potter and Jane Bowie, the founders of Potter Jane Distilling in Washington County, Kentucky. After decades of combined experience at Heaven Hill, Maker's Mark, Jim Beam, and other industry giants, these two bourbon veterans left their corporate careers to build something generational from the ground up.

🥃 CHAPTERS: 00:00 - Introduction & Kentucky Bourbon Festival 01:25 - Meet Denny Potter & Jane Bowie 03:46 - The Whiskey Drop Master Distiller Bottles 04:28 - A Day in the Life at Potter Jane 07:16 - Building the Dream Team 12:29 - Why Leave World-Class Jobs? 17:44 - The Romantic Story of Bourbon 20:37 - Finding Their Point of View 23:47 - Living with Imposter Syndrome 27:07 - Bourbon Festival Success 29:36 - The Fun Side of Bourbon 30:56 - Price Point Strategy & Market Reality 34:12 - Could They Be Bought Out? 37:07 - Tasting the First Barrels 40:17 - Summers, Winters & Age Statements 43:44 - The Four-Year Release Plan 46:37 - Tours, Skee Ball & Community

Denny Potter brings 28 years of industry experience, including roles as VP of Operations and Master Distiller at Heaven Hill, plus time at Jim Beam plants, Maker's Mark, and running Cruzan Rum in the Caribbean.

Jane Bowie spent her entire pre-Potter Jane career at Maker's Mark (2007-2022), most recently as Head of Blending, Innovation, and Maturation.

🔗 CONNECT WITH POTTER JANE DISTILLING: Website: www.potterjane.com Instagram: @potterjane

🎙️ ABOUT EMBELLISHPOD: EmbellishPod is a spirits-focused podcast exploring the stories, people, and craft behind the bottles we love. Hosted by John Hughes from Kentucky. 📧 Contact: embellishpod@gmail.com 🌐 Website: www.embellishpod.com 📱 Instagram & TikTok: @embellishpod #PotterJane #KentuckyBourbon #CraftDistillery #WhiskeyPodcast #BourbonPodcast #MakersMarkAlumni #StartupDistillery #KentuckyWhiskey #BourbonIndustry #WashingtonCountyKY #DistilleryStartup #AmericanWhiskey #WhiskeyLife #BourbonCommunity #EmbellishPod