Whisker Report - Pet PR & Publicity - Pet Life Radio Original copertina

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

Di: Pet Life Radio
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A proposito di questo titolo

 Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.Copyright Pet Life Radio Economia Marketing Marketing e vendite
Episodi
  • Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

    Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
    Feb 2 2026
    On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications. Joined by producer Mark Winter of Pet Life Radio, they welcome retired Minnesota police chief Craig Enevoldsen, a seasoned expert who spent decades managing high-pressure, high-visibility crises. From tragic accidents to employee misconduct and intense media scrutiny, Craig shares clear, practical guidance on what to do when everything goes wrong. The conversation covers dealing with reporters on your doorstep, communicating with staff and volunteers, handling social media firestorms, issuing statements, and knowing when a press conference is—or isn’t—necessary. It’s a must-listen episode for anyone in animal welfare or the pet industry who wants to protect their mission, reputation, and community when it matters most.

    EPISODE NOTES: When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    36 min
  • Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros

    Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros
    Jan 28 2026
    On this episode of The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Matt Aldrich, founder of Pet Engine Marketing, for a practical, no-overwhelm conversation about marketing in today’s fast-moving pet industry. Matt shares smart, realistic advice for small pet businesses and animal rescues trying to stand out online without big budgets, big teams, or endless hours. From focusing on marketing fundamentals and understanding your audience to building simple systems that actually work, this episode breaks down how PR and marketing can work together to create real visibility and long-term growth. Whether you’re running a nonprofit, a pet brand, or doing it all yourself, this episode delivers clarity, encouragement, and actionable ideas you can start using right away.

    EPISODE NOTES: Marketing Without the Mayhem: Simple Strategies for Pet Pros

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    33 min
  • Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing

    Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing
    Nov 3 2025
    This week on The Whisker Report, hosts Mary Tan and Pet Life Radio Executive Producer, Mark Winter, welcome Jolanta Smulski, founder of Pet Pro Media, a marketing agency helping pet businesses and rescues thrive in today’s fast-changing digital world. From Wall Street to the pet industry, Jolanta brings her global luxury brand experience and data-driven strategy to help companies grow, retain customers, and stand out in the $100+ billion pet market. She shares practical, budget-friendly marketing tips for small businesses and nonprofits, plus insights on how artificial intelligence is transforming the way we connect with pet lovers. Whether you’re an entrepreneur, rescue leader, or animal advocate, this episode is packed with expert advice to help you unleash your brand’s full potential.

    EPISODE NOTES: Unleashing the Future: How AI is Transforming Pet Marketing

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    50 min
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