In this episode we sit down with Dr. Rebecca Berens, founder of Vida Family Medicine, to unpack the raw, real journey of launching a direct primary care practice from the ground up—with no patient panel, limited community ties, and a lot of trial and error. Dr. Berens shares how she navigated marketing as an introvert, why social media and Facebook groups became her secret weapon, and how her niche evolved naturally over time through authentic connections.

If you’ve ever questioned whether your slow growth means failure, or felt stuck trying to "pound the pavement" without results, this episode is your permission to breathe, pivot, and play the long game.

Main Takeaways:

• You don’t need to have your niche fully figured out to start; clarity comes with time.
• Social media groups (especially local ones) can be powerful patient pipelines—without feeling “salesy.”
• Networking is a learnable skill—even for introverts.
• Providing value in community forums can build long-term growth
• It’s normal (and smart) to change your strategy as your practice grows

Dr. Rebecca Berens

Vida Family Medicine

Houston, TX

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