Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments.

If you've ever had a client say yes, pay the deposit, and then go quiet for weeks, it's rarely because you did something wrong. It's usually because they weren't quite ready to work with you.

Welcome to another episode of Websites Made Simple with me, Holly Christie.

In this episode, I'm talking about how to attract the clients who come to you ready to buy, so you can save yourself all that back and forth. I also tell you the story of the time I was the person who wasn't ready, why I was never Hinge's ideal customer, and why it did not go well.

We get into:

Why niching means the right clients find you when they're ready, not just shopping around

The huge gap between "not quite ready" and "sign me up, here's the money"

What happens when a client pays the deposit and then goes quiet

Why I was never Hinge's ideal customer, and what that teaches us about clients who aren't ready

Why long, specific search phrases beat "web design London", and how I found a holiday cottage with ChatGPT

Three questions to ask your past clients about how they found you

How FAQs and blogs answer people's questions so you don't have to

Why you shouldn't hide your prices, and what to say about hosting, licences and renewals

Why case studies reassure the clients who are about to say yes

Why getting clear on your messaging takes patience, and why you shouldn't keep changing it

If you want clients who are ready to say yes and a lot less back and forth, this one's for you.

Come and find out more at https://websitesmadesimple.co.uk or email me at hello@websitesmadesimple.co.uk

Mentioned in this episode: SEO F-ing What with Nikki Pilkington, episode 38, "Your Portfolio Page Title Is KILLING Your SEO": https://seofuckingwhatpodcast.co.uk/episode/your-portfoilio-page-title-is-killing-your-seo

And here's the link if you want to learn more about Neal and Podknows: https://podknows.co.uk/

Skip to the good bits:

00:00 Why ready-to-buy clients make life easier

02:34 The gap between 'not ready' and 'sign me up'

04:16 My Hinge story: the day I wasn't the ideal customer

07:26 How your ideal clients actually search

11:03 Answer their questions before they ask

12:52 Don't hide your prices (or what's included)

16:24 Case studies that reassure

17:49 Anchor your messaging