If you think you can survive the trades without discipline, Alessandro Porcelli explains how that ends.

In this episode of the Two Stunads Podcast, we sit down with Alessandro Porcelli, owner of Porcelli Trucking & Concrete, a Chicago-area concrete contractor and trucking business owner, to break down what it truly takes to build a blue-collar construction business from the ground up.

Alessandro Porcelli grew up working concrete jobs in Bloomingdale and surrounding Chicago suburbs, learning the concrete trade the hard way—washing tools, pushing wheelbarrows, and working long days before most people ever think about business ownership.

With no college, no advertising, and no shortcuts, Alessandro Porcelli built Porcelli Trucking & Concrete into a referral-only concrete and trucking company, servicing residential and commercial construction projects across the Chicagoland area.

Alessandro breaks down the mental toughness required to run concrete crews, the real costs of trucking, fuel, equipment, and repairs, and why most people fail in the construction and trades industry before they ever build momentum.

If you work in concrete, construction, trucking, or the skilled trades, this episode is a real look at what blue-collar entrepreneurship actually demands.

Key moments:

— Why most people quit the concrete and construction trades

— Discipline vs motivation in blue-collar work

— Running a concrete and trucking business without ads

— Mistakes that cost money in construction

— Why comfort kills growth in the trades

Drop a comment: Is discipline more important than motivation in construction—or do you need both?

#TwoStunadsPodcast #AlessandroPorcelli #ConcreteContractor #TruckingBusiness #Construction #BlueCollar #Trades #ChicagoBusiness #Entrepreneurship #WorkEthic

00:00 When Failure Isn’t an Option | Alessandro Porcelli Joins Two Stunads

04:30 Growing Up on Concrete Job Sites

09:10 Begging to Go to Work as a Kid

14:05 Wheelbarrows, Sweat & Learning the Trade the Hard Way

18:50 Third-Generation Concrete & Family Pressure

23:40 When the Family Business Shut Down

28:30 Five Years That Replaced College

33:20 Starting a Concrete Company at 24

38:10 The First Truck That Changed Everything

43:15 Getting a CDL Without School

48:10 Why Trucking Saved the Concrete Business

53:30 Door-to-Door Hustle, Snow Plowing & Early Clients

58:45 Running 8–10 Jobs a Week

1:04:20 Building a Business With Your Wife

1:09:50 Why Referral-Only Businesses Still Win

1:15:10 Underbidding Jobs & Learning the Hard Way

1:20:30 Walking Away From Bad Customers

1:26:05 Why Most Young Workers Quit the Trades

1:31:40 The True Cost of Trucks, Fuel & Repairs

1:37:10 Family, Sacrifice & Being a Provider

1:43:00 Why He Refuses to Scale Bigger

1:48:40 Comfort vs Ownership

1:54:10 Authenticity, Respect & Reputation

1:59:30 Trades vs College: The Hard Truth

2:05:10 Discipline Is the Foundation

2:10:00 Final Advice: Built, Not Bought

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