What's new in Digital Marketing?
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What's new in Digital Marketing?
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A proposito di questo titolo
We're back with another episode of our regular show, ‘What’s New in Digital Marketing?’, and we have our guest panel speakers Ben Jayston and Marie Turner, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC.
We discuss:
- Breakout terms in Google Trends
- Google Digital Garage
- Google's depreciation of the old structured data testing tool
- Women in mentoring
- Bing has announced how to optimise your content for search questions using deep learning
- Google Discover Ads
- Google ads mobile app MCC update
Guest Speakers
With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016.
Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.
Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.