Are the stories you're telling yourself holding your interior design business back?

In this episode of the Interior Design Business Podcast, I’m joined by IDBA’s Head Mindset Coach, Valerie Priester, to explore how the stories we create in our minds shape our decisions, confidence, and business success.

Many designers hesitate to pursue bigger opportunities, raise their fees, or change the way they do business, not because they lack the skills, but because they're operating from stories based on fear, doubt, or past experiences. These stories often feel true, even when they aren't.

Together, we discuss where these stories come from, why our brains hold onto them, and how they influence everything from client conversations to pricing decisions. We also share practical ways to recognize limiting beliefs, stop preparing for imaginary problems, and take action with confidence.

If you've ever found yourself thinking, "What if they say no?" or "That won't work for my clients," this episode will help you replace fear-driven stories with empowering beliefs that support your business growth.

In this episode, we cover:

• What your "story" really is
• How fear-based thinking affects business decisions
• Why your brain mistakes repeated thoughts for truth
• Recognizing the "what if" mindset
• Why action builds confidence
• How stories create procrastination
• Common limiting beliefs designers experience
• The importance of staying present with clients
• Replacing fear with a winning mindset
• Building awareness to overcome self-sabotage

Show notes are available at interiordesignbusinessacademy.com
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