What's The Point? - Discover Your Purpose copertina

What's The Point? - Discover Your Purpose

What's The Point? - Discover Your Purpose

Di: Bill Ellis; Brand Architect
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 Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.2021 Bill Ellis Economia Gestione e leadership Leadership
Episodi
  • 125. Andi Simon: The Stories We Believe—and Why They Make Change So Hard

    125. Andi Simon: The Stories We Believe—and Why They Make Change So Hard
    Apr 29 2026
    In this episode of What's the Point?, Bill Ellis sits down with Andi Simon—corporate anthropologist, author, and founder of Simon Associates—to explore a deceptively simple question: Why is it so hard to see what's right in front of us? Andi has spent decades studying how people think, behave, and—most importantly—how they make meaning. From working with banks and healthcare systems to helping leaders navigate transformation, she's seen the same pattern over and over again: People don't resist change because they lack information.They resist change because of the stories they believe. These stories—often invisible to us—shape how we interpret the world, what we notice, and what we ignore. Even when evidence is clear, our brains filter reality through familiar patterns, protecting us from discomfort but also limiting growth. Through real-world examples, Andi explains how habits, myths, and internal narratives keep individuals and organizations stuck—and how change only begins when we learn to see differently, not just think differently . This is a conversation about perception, identity, and the quiet forces shaping every decision we make. Key Takeaways We Don't See Reality—We See Our Story Humans are meaning-makers, interpreting the world through internal narratives that feel true, even when they're incomplete .Change Doesn't Come From New Information People don't change because they're told something new—they change when they experience something that shifts how they see.Habits Protect Us—But Also Limit Us Our brains prioritize efficiency and familiarity, making it easier to stay the same than to grow.Myths Shape Behavior More Than Facts Many beliefs about identity, capability, and success are repeated assumptions—not proven truths.Change Requires Small Wins and Visibility Momentum builds through shared experience, not instruction. People change when they see others changing too.Curiosity Is the Gateway to Growth The most underused skill in personal growth is curiosity—the willingness to question what feels "obvious." What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters - their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: bill@billellis.com www.billellis.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisFacebook - @bill.ellis LinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Email asimon@simonassociates.netWebsite(s) https://www.andisimon.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/andisimon/Andi's Podcast: https://www.simonassociates.net/category/podcast/BOOKS: https://www.andisimon.com/the-books Quick Episode Summary: 00:00 – Introduction: Why we miss what's right in front of us01:00 – Meet Andi Simon: corporate anthropologist and meaning-maker02:00 – What anthropology really studies04:00 – Discovering that humans live inside stories06:00 – Why people don't change—even when told to07:30 – Habits and invisible patterns in behavior09:00 – Why disruption often requires a crisis10:30 – The brain, storytelling, and filtering reality12:00 – Why people must see change to believe it13:30 – Resistance inside organizations and individuals15:00 – Copycat behavior and how change spreads17:00 – Leadership vs. management mindset18:30 – Why change feels mentally exhausting20:00 – Small wins and positive reinforcement21:30 – Why people need to feel they matter22:30 – Myths: beliefs that feel true but aren't24:00 – Breaking myths through real examples25:30 – Imposter syndrome and identity shifts27:00 – Creating a new narrative29:00 – Why we try to fix the future using the past30:00 – Curiosity vs. fear31:00 – Resistance and identity transitions33:00 – Losing structure, purpose, and community35:00 – Why purpose matters37:00 – Why we delay change38:30 – Habits and human efficiency40:00 – Loyalty vs. familiarity42:00 – What people misunderstand about change43:00 – Curiosity as a life skill44:30 – Endings as transitions46:00 – Embracing what's next47:00 – What's the point? Embrace change
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    49 min
  • 124. The Price of Change: David Schnurman on Choice, Family, and What Really Matters

    124. The Price of Change: David Schnurman on Choice, Family, and What Really Matters
    Mar 4 2026

    In this episode of What's the Point?, Bill Ellis sits down with David Schnurman to explore a question many of us quietly carry: what do we think will happen when we change our lives?

    Change often begins with hope. A new job, a new city, a new path — we imagine it will give us clarity, fulfillment, or relief from whatever feels unresolved. But as David reflects throughout this conversation, change doesn't always deliver exactly what we think we're buying.

    Together, Bill and David explore the deeper motivations behind the choices we make. Family expectations, personal responsibility, ambition, and identity all shape the way we pursue change. Sometimes those choices bring us closer to what matters most. Other times they reveal that the answers we're searching for can't be found simply by changing circumstances.

    David shares reflections on how family influences the decisions we make, the stories we tell ourselves about success, and the quiet tension between the life we build and the life we imagined. It's an honest conversation about responsibility, perspective, and the complicated nature of personal reinvention.

    Ultimately, this episode invites listeners to step back and ask a deeper question: when we pursue change, are we chasing something external — or searching for something within ourselves?

    What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters — their purpose. Each episode explores what motivates them and how they find meaning in what they do.

    Connect with Bill:

    • bill@billellis.com
    • www.billellis.com
    • www.brandingforresults.com
    • IG - @wcellis
    • Facebook - @CoachBillEllis
    • Facebook - @bill.ellis
    • LinkedIn - linkedin.com/in/wcellis
    • Book: Women Who Won

    Links for This Episode:

    LinkedIn:
    https://www.linkedin.com/in/davidschnurman/

    Instagram:
    https://www.instagram.com/davidschnurman/

    CURRENT PROJECTS / OFFERINGS

    • Author of Eleven Suitcases – a memoir about family, identity, and reducing life to what matters most
    • Author of The Fast Forward Mindset – focused on fear, focus, and intentional action
    • CEO of Lawline – leading online CLE and professional development for attorneys
    • Host of the Lawyers Who Learn podcast – interviews with legal and business leaders on lifelong learning and growth
    • Speaker & Keynote Presenter – topics include leadership, navigating change, mindset, and living with intention\

    Quick Episode Summary:

    • 00:00 – Introduction to David Schnurman
    • 01:20 – The idea behind life-changing decisions
    • 03:45 – What we imagine change will give us
    • 06:30 – How family shapes the choices we make
    • 09:10 – The tension between ambition and responsibility
    • 12:05 – When expectations don't match reality
    • 15:20 – Identity, growth, and the stories we tell ourselves
    • 18:40 – Why change alone doesn't always bring fulfillment
    • 21:15 – Learning what truly matters
    • 24:10 – How perspective evolves over time
    • 27:30 – Navigating life transitions
    • 30:10 – What keeps people moving forward
    • 33:20 – The deeper meaning behind our choices
    • 36:40 – David reflects on purpose and family
    • 39:30 – David answers: "What's the Point?"
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    1 ora e 5 min
  • 123. Built to Serve: Omar Ritter on Leadership, Discipline, and Living With Purpose

    123. Built to Serve: Omar Ritter on Leadership, Discipline, and Living With Purpose
    Feb 25 2026

    In this episode of What's the Point?, I sit down with Omar Ritter for a conversation about discipline, leadership, and what it really means to live with purpose.

    Omar's story is rooted in challenge. He reflects on the moments that shaped him — not just professionally, but internally. We talk about early lessons in responsibility, learning how to carry weight, and what it means to choose growth instead of comfort.

    Throughout our conversation, a theme keeps surfacing: discipline. Not the loud kind. Not the performative kind. But the quiet, daily commitment to becoming someone you can depend on. Omar speaks candidly about leadership — not as a title, but as stewardship. Influence carries responsibility. Authority demands integrity. And the strongest leaders are often the ones willing to do the unseen work.

    We explore what keeps someone moving forward when results aren't immediate. What drives you when applause fades? Omar's answer isn't flashy. It's anchored in consistency, values, and faith. He challenges the idea that purpose is a single lightning-bolt moment and instead reframes it as a series of intentional choices over time.

    This is a conversation about grit without ego, strength without arrogance, and ambition that stays grounded. It's a reminder that discovering what matters often requires testing what doesn't — and that real growth shapes not only what we build, but who we become.

    What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.

    Connect with Bill:

    • bill@billellis.com
    • www.billellis.com
    • www.brandingforresults.com
    • IG - @wcellis
    • Facebook - @CoachBillEllis
    • Facebook - @bill.ellis
    • LinkedIn - linkedin.com/in/wcellis
    • Book: Women Who Won

    Links for This Episode:

    • ​​Name: Omar Ritter
    • Website(s) http://omarritter.com
    • SOCIAL MEDIA INFO:
    • LinkedIn: www.linkedin.com/in/omar-ritter-cpa-sphr
    • Instagram: omar.ritter.9
    • Youtube: @‌ORitter1
    • BOOK: West Point to Wall Street - available for purchase at:
    • https://a.co/d/9LSBgOZ
    • http://omarritter.com

    Quick Episode Summary:

    • 00:00 – Welcome + Introducing Omar Ritter
    • 01:20 – Omar's early influences and foundational lessons
    • 03:45 – The turning points that shaped his leadership mindset
    • 06:10 – Discipline: what it actually means
    • 08:30 – Responsibility before recognition
    • 11:00 – Leadership as stewardship, not status
    • 14:20 – Learning through adversity
    • 17:00 – Faith, values, and internal grounding
    • 19:30 – What drives growth beyond external success
    • 22:00 – Influence, integrity, and consistency
    • 24:40 – What keeps you going when motivation fades
    • 27:30 – Redefining strength
    • 30:00 – Daily habits that build long-term character
    • 33:15 – How Omar approaches setbacks
    • 36:40 – What he hopes others take from his journey
    • 39:10 – Omar answers: "What's the point?"
    • 41:00 – Closing reflections
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    53 min
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