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What's The Point? - Discover Your Purpose

What's The Point? - Discover Your Purpose

Di: Bill Ellis; Brand Architect
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Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.2021 Bill Ellis Economia Gestione e leadership Leadership
  • 119. From Survival to Self-Respect: Jason Van Ruler on Healing Old Patterns
    Jan 21 2026
    In this episode of What's the Point?, I sit down with Jason Van Ruler for an honest conversation about healing, responsibility, and the quiet work of becoming someone you can respect. Jason shares parts of his story that began in instability—growing up in a chaotic environment, learning early how to survive, and internalizing beliefs about worth that followed him into adulthood. Like many of us, he found himself repeating familiar patterns, even when they no longer served him. We talk about the turning point that came when Jason realized that awareness alone wasn't enough. Wanting change didn't automatically create it. That moment forced a deeper question: What does it actually take to become the person you want to be? Jason reflects on the small but powerful steps that helped him rebuild—from learning to tolerate the person in the mirror, to counting small wins, to seeking the right kind of help. He explains the difference between avoiding pain and doing the work, and why true growth requires honesty, ownership, and support. Our conversation also explores how healing shapes leadership, relationships, and purpose. Jason challenges the idea that success alone defines a meaningful life, arguing instead that who we become—and how we show up for others—matters far more than what we achieve. This episode is a human story of growth. It's about discovering what matters when old narratives fall apart, finding meaning through responsibility, and understanding that purpose isn't something we stumble into—it's something we build, one choice at a time. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: bill@billellis.com www.billellis.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisFacebook - @bill.ellis LinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: CONTACT INFO: Name Jason VanRulerEmail jason@jasonvr.comWebsite Jason VanRuler | Therapist, Coach, Speaker, and Author SOCIAL MEDIA INFO: LinkedIn Jason VanRuler, LPC-MH, LMHC, CSAT-S | LinkedInhttps://www.instagram.com/jason.vanrulerhttps://www.facebook.com/thejasonvanruler/Book: Get Past Your Past: How Facing Your Broken Places Leads to True Connection: VanRuler, Jason, Bob Goff: 9780310367413: Amazon.com: BooksUpcoming book: Discovering Your Communication Type: The 5 Paths to Deeper Connections and Stronger Relationships - Kindle edition by VanRuler, Jason. Religion & Spirituality Kindle eBooks @ Amazon.com. Quick Episode Summary: 00:00 – Welcome + Introducing Jason Van Ruler01:00 – Why Jason hopes people feel hope when they encounter his work02:15 – Growing up in Sioux Falls and the impact of early instability03:40 – How childhood chaos shapes identity and self-worth05:00 – Finding refuge and safety in books06:20 – Early exposure to personal development tapes and hope07:40 – Leaving home at 18 and recreating familiar patterns09:00 – Realizing adulthood requires personal responsibility10:00 – The mirror moment at rock bottom11:20 – Learning to like the person staring back12:45 – Counting small victories and rebuilding confidence14:00 – Leaving recruiting to pursue therapy15:20 – Why wanting change isn't enough17:00 – Doing the work yourself before guiding others18:30 – Therapy vs. coaching: looking back and moving forward20:30 – Jason's personal support system: therapist, coach, spiritual guide22:10 – Taking ownership of your direction24:00 – Why success doesn't always equal happiness26:00 – Redefining success and purpose27:30 – Relationships as our true legacy29:00 – Moving from self-loathing to self-acceptance31:00 – Finding the right help and building trust33:00 – What Jason wishes he'd known earlier in life35:00 – Get Past Your Past and choosing credible guidance37:00 – Understanding needs vs. wants in relationships39:00 – Showing up differently as a husband and father41:00 – Jason's upcoming book on communication styles43:00 – Daily habits and practices for stability45:00 – What people are really searching for46:30 – Rethinking purpose as broader than one role47:30 – Jason answers: "What's the point?"48:45 – Closing reflections and gratitude
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    50 min
  • 118. The Secure Leader: How Attachment Shapes Trust, Leadership, and Purpose with Dr. Jaime Goff
    Jan 14 2026

    In this episode of What's the Point?, host Bill Ellis sits down with Dr. Jaime Goff, founder of The Empathic Leader, LLC and author of The Secure Leader, for a powerful conversation on how our earliest emotional experiences quietly shape the way we lead.

    Drawing from her background in psychology, higher education leadership, and executive coaching, Dr. Goff explains how attachment patterns formed in childhood influence trust, control, communication, and emotional regulation in adulthood—especially in leadership roles. She shares personal stories from her own journey, including growing up in a restrictive emotional environment, navigating perfectionism and control early in her career, and learning how true leadership requires both empathy and accountability.

    The conversation explores why secure leaders create psychologically safe environments, how repair—not perfection—is the foundation of strong relationships, and why self-awareness and emotional regulation are essential skills for modern leaders. Dr. Goff also reflects on career transitions, resilience through setbacks, and the courage it takes to build a life aligned with purpose rather than pressure.

    This episode is an honest, grounded look at leadership from the inside out—and a reminder that lasting impact begins with secure connection.

    What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.

    Connect with Bill:

    • bill@billellis.com
    • www.billellis.com
    • www.brandingforresults.com
    • IG - @wcellis
    • Facebook - @CoachBillEllis
    • Facebook - @bill.ellis
    • LinkedIn - linkedin.com/in/wcellis
    • Book: Women Who Won

    Links for This Episode:

    • Name Dr. Jaime Goff
    • Email https://drjaimegoff.com/contact
    • Website(s) https://drjaimegoff.com

      SOCIAL MEDIA INFO:
    • LinkedIn https://www.linkedin.com/in/drjaimegoff
    • Instagram https://www.instagram.com/dr_jaimegoff
    • Other https://www.youtube.com/@drjaimegoff
    • CURRENT PROJECTS

    • New book - "The Secure Leader"

    Quick Episode Summary:

    • 00:00 – Welcome + Introducing Dr. Jaime Goff
    • 01:10 – Jaime's path into psychology and leadership work
    • 03:10 – Why leadership starts long before adulthood
    • 05:20 – Early emotional environments and attachment patterns
    • 07:45 – How childhood patterns show up at work
    • 10:30 – Control, perfectionism, and leadership identity
    • 13:00 – What secure leadership actually looks like
    • 15:40 – Psychological safety and trust in teams
    • 18:10 – Repair vs. perfection in leadership relationships
    • 21:00 – Self-awareness as a leadership skill
    • 23:40 – Emotional regulation under pressure
    • 26:10 – Empathy without losing accountability
    • 29:00 – Career transitions and resilience
    • 31:30 – Authenticity, courage, and purpose at work
    • 34:10 – Lessons from executive coaching
    • 36:40 – What insecure leadership environments create
    • 39:00 – Building security in yourself first
    • 41:30 – How leaders can start changing patterns today
    • 44:00 – Defining success beyond performance
    • 46:10 – Dr. Goff answers: "What's the point?"
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    57 min
  • 117. From Experiments to Empowering Creatives: Kacper Staniul on Purpose, Curiosity, and Building What Matters
    Jan 7 2026
    In this episode of What's the Point?, I talk with Kacper Staniul, founder and CEO of MyArchitectAI, about how purpose often reveals itself not through a single calling—but through curiosity, experimentation, and the discipline to keep building. Kacper's journey began far from startups and artificial intelligence. As a university student in Poland studying materials science, he admits he had little sense of direction. What changed everything was exposure to the internet and the realization that learning wasn't limited to formal education. That discovery sparked curiosity, and curiosity led to building. Rather than waiting for the "right" moment, Kacper started experimenting. He worked full-time while launching side projects at night, learning firsthand that momentum comes not from perfect preparation, but from publishing, listening, and improving in public. One of the most powerful lessons he shares is that if you're not slightly embarrassed by your first version, you probably waited too long to launch. We talk about failure—not as something dramatic, but as something quiet and common: waiting too long, learning too much without acting, hesitating when action is required. Kacper reflects candidly on how those early missteps became teachers, shaping a more disciplined, feedback-driven approach to building. That mindset eventually led him to MyArchitectAI. Not because he was an architect. Not because he was an AI engineer. But because he recognized an opportunity to empower creatives by removing barriers. By partnering with the right people, listening closely to users, and staying focused on solving one clear problem, he helped turn an early-stage idea into a tool used by designers around the world. Throughout our conversation, Kacper challenges a common myth about entrepreneurship—that it's all about taking massive risks. Instead, he describes himself as risk-averse, methodical, and intentional. Purpose for him isn't about gambling; it's about steady improvement, meaningful feedback, and building something that genuinely helps others. This is a human story of growth—about how people find meaning not by waiting for certainty, but by creating, learning, and refining as they go. Purpose, as Kacper shows, often takes shape through the simple act of building something useful for someone else. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: bill@billellis.com www.billellis.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisFacebook - @bill.ellis LinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Name: Kacper Staniul Website(s): https://myarchitectai.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/kacper-staniul/ Twitter: https://twitter.com/kacperstaniul Quick Episode Summary: 00:00 – Welcome + Introducing Kacper Staniul01:00 – From science student to builder03:00 – Discovering curiosity through the internet05:00 – Why intrinsic motivation matters more than credentials06:30 – Viewing life and learning like a video game08:00 – First side projects and early lessons09:30 – The courage to hit "publish"11:00 – Launching before you're ready12:30 – Balancing full-time work with building on the side14:00 – Avoiding analysis paralysis15:30 – Why real user feedback matters more than theory17:00 – Discovering MyArchitectAI18:30 – Building without being an architect or AI developer20:30 – Partnering instead of trying to do everything yourself22:00 – Staying focused amid endless AI possibilities24:00 – Why small teams work best for him26:00 – Risk aversion and disciplined decision-making28:00 – Creating a framework for choosing ideas31:00 – What keeps Kacper motivated33:00 – Advice for builders who haven't started yet35:00 – How he defines purpose36:30 – Kacper answers: "What's the point?"
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    46 min
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