When was the last time you sent out a price and felt sick to your stomach?

In this episode, I sit down with business coach Laura Hulleman to talk about the one thing that stops most of us from building sustainable businesses: charging what we're actually worth.

Laura helped me get over my own pricing fears, and in this conversation, we dig into why so many coaches, consultants, and photographers undercharge—and what it's really costing us.

We talk about:

• Why "charging less means more clients" is a lie that keeps you stuck
• The fear underneath the fear (spoiler: it's not really about money)
• How free or underpriced work actually hurts your clients
• Laura's journey from janitorial business owner to six-figure business coach
• Why you have to charge the scary price before you feel ready
• The difference between selling what clients want vs. delivering what they need
• How the empty nest changes your relationship with pricing and freedom
• Why "I'm just doing..." is a red flag in your own thinking

This conversation is for you if you've ever:

• Felt guilty asking for what you're worth
• Given away sessions "just this once" and regretted it
• Avoided raising your prices because you're afraid no one will book
• Built an entire business while still feeling like you're "just" doing something

Laura's approach is honest, grounded, and real—no "boss babe" energy, just practical wisdom about building a business that actually supports your life.

Connect with Laura Hulleman: Website: ravingcoaches.com Podcast: Raving Coaches (Spotify, Apple, wherever you listen) Upcoming Workshop: "Say This, Not That for Coaches" - February 26th (free, virtual) Find her on Facebook: Laura Hulleman

If this conversation resonated with you, send it to one friend who needs to hear it. And if you're ready to stop undercharging, you know what to do.

If you are a woman who is ready to be seen, celebrated, and appreciated for the divine and dynamic woman that you are — this experience was built for you. From professional hair and makeup to wardrobe guidance, every detail is handled for you. All you have to do is show up and spend an afternoon fully catered to you - where you feel seen, valued, and celebrated from the moment you walk in. https://www.stephshanks.com

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