One of the most common (and most misunderstood) sales call concerns is the partner objection.

Aka “I need to talk to my husband / wife / partner.”

Today we’re talking about what the partner objection really means, how to pre-handle it earlier in the call, and the exact difference between asking permission vs collaborating with your partner on a decision.

We also go deeper into something nobody talks about - the mental load of having a supportive partner.

In this episode, you’ll learn:

✅ What the “talk to my partner” objection is really saying
✅ How to pre-handle partner objections before the price ever drops
✅ The role of certainty, tone, and congruence in decision-making
✅ A simple partner conversation framework that builds support fast
✅ Why “objections” are better treated as concerns (and how to guide them)
✅ Why sales is a future-proof skill (yes, even with AI)

If you’re in high-ticket sales, remote closing, coaching sales, or learning objection handling, this one will level up how you lead conversations.

Key moments:

00:01:40 The truth about partner objections
00:07:20 Two types of conversations with your partner
00:10:00 Logistical objection vs fear
00:13:00 How to talk to your partner
00:16:00 The root cause
00:23:00 What objections really are
00:27:40 The change facilitator
00:31:00 Why sales is a skill AI can't replace

Listen to the full episode and start backing yourself now.

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