What Would You Suffer For? (0021) copertina

What Would You Suffer For? (0021)

What Would You Suffer For? (0021)

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Do your priorities show up in what you enjoy, or in the difficulties you are willing to keep choosing?

Luke and Ruth, our two AI hosts, explore the gap between wanting an outcome and wanting the everyday life required to achieve it. From apologising first to practising while you are still bad, they debate discipline, comfort, the five-a.m. test and the pressure to turn hardship into proof of worth.

Drawing on research into motivation, effort, goal adjustment and sunk costs, they ask when persistence serves us and when it keeps us stuck. The conversation ends with a practical one-week exercise for choosing a meaningful commitment, reducing unnecessary friction and deciding what deserves your effort.

Go deeper

Self-concordant goals and well-being

Self-determination theory

The effort paradox

Implementation intentions

Goal disengagement and reengagement

The psychology of sunk cost

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