In this episode, Katie and Aaron sit down with product leader Brennan Collins to explore how market research can shape smarter, more impactful product strategies.

Drawing on years of experience, Brennan breaks down how to identify meaningful problems, validate assumptions, and integrate research across every stage of the product lifecycle. He shares practical advice on moving from “delivery mode” to true product thinking, emphasizing the power of customer observation, storytelling, and continuous learning.

Whether you're new to product management or looking to level up, this conversation offers actionable insights to build products that truly matter.

You can’t do it all, but you can do what matters most.

Priorities are always shifting, and the key is learning what truly matters. In this episode, we dig into practical frameworks like the Eisenhower Matrix and value/effort scoring to help you decide what to focus on and what to drop. You’ll hear how to build a system for revising priorities, communicating what won’t get done, and making time for deep, high-value work. If you’re struggling to manage the flood of tasks as a PM (or in any role), this conversation will help you work smarter, not harder.

With AI advancing rapidly, many are asking: is the role of Product Manager at risk? In this episode, we dive into expert insights and data to unpack what AI really means for the future of PM. From automating tasks and enhancing decision-making to evolving responsibilities around ethics and strategy, this conversation reframes fear into opportunity. The job isn’t disappearing, it’s transforming, and PMs are uniquely positioned to lead the charge. We even used AI to write this summary!