What McDonald’s AI Ad Disaster Teaches Every Marketer
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What McDonald’s AI Ad Disaster Teaches Every Marketer
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In this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every marketer experimenting with AI today.
After intense backlash over unsettling visuals, tone-deaf holiday messaging, and accusations of “AI slop,” McDonald’s quietly pulled the ad from official channels. But this wasn’t an AI failure, it was a marketing one.
Eddie dives into what McDonald’s got wrong, how creative direction and emotional misalignment fueled the backlash, and what the brand could have done differently. More importantly, he shares practical lessons marketers can apply right now to avoid similar mistakes when using AI in advertising.
If you’re exploring AI-driven creative, managing brand trust, or navigating high-stakes campaigns, this episode is a must-listen.