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This episode: https://protectitallpod.com/ep121/
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AI has made it easier than ever to build a cybersecurity product. But has it also made it harder to build a valuable cybersecurity company?

In this episode of Protect It All, host Aaron Crow sits down with Ken Elefant, Founding Managing Director of the venture group at Sorenson Capital, for a candid conversation about what really makes cybersecurity startups succeed.

Ken shares a venture investor's perspective on the rapidly changing security market, including why simply wrapping a product around an LLM may not create lasting value, how AI is accelerating commoditization, and what founders need to do to build a meaningful competitive advantage.

The conversation goes beyond technology to explore the often-overlooked role of people, process, market positioning, and execution. Aaron and Ken discuss the importance of finding the right "wedge" into enterprise security, solving real customer problems, differentiating in crowded markets, and building companies that can create lasting value rather than chasing the latest technology trend.

They also draw on lessons from successful cybersecurity exits and the changing threat landscape to examine what investors are looking for as AI reshapes both cybersecurity products and the businesses behind them.

Key Learning:

• What venture investors look for in cybersecurity startups
• Why AI-powered security products can quickly become commoditized
• How founders can find a strong market wedge
• Why solving a real customer problem matters more than adding AI
• The role of people and process in building successful security companies
• How cybersecurity startups can differentiate in an increasingly crowded market
• What founders and operators can learn from successful security exits
• Where AI is creating genuine opportunity and where the hype may be ahead of the value

Key Moments:

03:43 Using AI in podcasting

07:41 Trusting vendors and cybersecurity risks

10:59 Building Connections for Early Investments

15:19 Investing in emerging tech markets

17:45 Supporting AI-based startup growth

20:19 Building simple websites for businesses

26:03 Attracted to boring, overlooked markets

27:21 Building compliance products at Industrial Defender

30:16 Investing in defense tech startups

33:20 Experienced founders leveraging AI for products

38:32 Navigating fast-changing tech landscape

40:09 Importance of Building Trust in Business

Whether you're a cybersecurity founder, investor, security practitioner, technology leader, or entrepreneur, this episode offers a behind-the-scenes look at how experienced investors evaluate innovation in one of the fastest-moving areas of technology.

Tune in to hear what separates a promising cybersecurity idea from a company capable of creating lasting value.

DISCLAIMER : "Any portfolio companies mentioned in this episode are investments of Sorenson Capital funds and do not represent all fund investments. A complete list of investments is available upon request. This podcast is for informational purposes only and does not constitute an offer to sell or solicitation to buy securities."

About the guest :