What It Takes to Scale on Shopify | Eduardo Frias, Shopify
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What It Takes to Scale on Shopify | Eduardo Frias, Shopify
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In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Eduardo Frias, Field CTO at Shopify.Eduardo shares insights from working with some of the world’s largest brands and what it really takes to succeed in eCommerce—from startups to enterprise.From his journey as a technologist to advising global brands, Eduardo breaks down the mindset, tools, and evolution shaping modern commerce.Key takeaways: • What successful eCommerce brands do differently • Why technology is critical to delivering great customer experiences • Lessons from working with enterprise brands and startups • Why mindset—not resources—is often the biggest blocker • What’s next for eCommerce: agentic commerce and AIWhether you’re building a brand or scaling one, this episode offers valuable perspective from inside Shopify.