What Investors Need to See - Funding Food Startups - Adam Bergman
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What Investors Need to See - Funding Food Startups - Adam Bergman
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In this episode of Future of Foods Interviews, Alex Crisp speaks with Adam Bergman, Managing Director at EcoTech Capital, about the realities of investing in alternative proteins and novel foods in today’s tougher market.
Adam shares an investor’s perspective on where the sector stands after years of hype and correction, explaining why capital has become more selective and what that means for founders. The conversation explores why plant-based meat has struggled to reach scale, how fermentation and ingredient-led approaches may offer more practical paths forward, and what it will take for cultivated meat to regain investor confidence.
Drawing on his advisory work with food, agriculture, and climate-focused companies, Adam outlines what startups consistently underestimate from manufacturing complexity and timelines to the challenge of building trust with strategic partners. He also discusses new funding models beyond traditional venture capital, the role of blended products, and why credibility and focus now matter more than ambitious storytelling.