What Investors Look For In Founders (Why Pitch Decks Don’t Win Deals)
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What Investors Look For In Founders (Why Pitch Decks Don’t Win Deals)
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A proposito di questo titolo
What Investors Really Look for in Founders (It’s Not the Pitch Deck)
In this episode, Claire sits down with Andy Evans, a multi-exit founder and active investor who has backed more than 20 businesses across media, marketing, tech and beyond.
Andy shares what actually matters when investors decide who to back and why many founders chase investment far too early. Drawing on decades of experience building, selling, advising and investing, this conversation cuts through the myths around funding, AI, personal branding and growth.
If you are building a business and questioning whether investment, visibility or scale is the right next move, this episode will help you think more clearly and act more intentionally.
In this episode, we cover:- Why most founders do not need investment and when raising money is actually a distraction
- What investors really look for in founders beyond pitch decks and projections
- The role of resilience, focus and financial discipline in long-term success
- How Andy thinks about AI as an assistive tool, not a replacement for human judgement
- The “Jam Sandwich” model for using AI without losing credibility or trust
- Why focus beats chasing shiny ideas every time
- The biggest mistakes founders make after raising money
- How traction, not ideas, shapes investor confidence
- Why visibility matters but personal branding often misses the point
- The overlooked reason female founders may struggle to access investment
- How communities, networks and relationships quietly shape opportunity
Who this episode is for:
- Founders considering investment and unsure if it is the right move
- Business owners feeling stretched, distracted or pulled in too many directions
- Entrepreneurs navigating AI, visibility and growth without wanting to lose the human edge
- Anyone building something meaningful and wanting to avoid costly mistakes
Key takeaway:
Investment does not fix unclear thinking.
AI does not replace human judgement.
And growth rarely comes from doing more, it comes from focusing better.
About Claire and Her Guest- You can connect and find out more about Andy here https://linktr.ee/digitalfounders
- You find out about Eleven Writing here https://www.elevenwriting.com/
- Download the investors deck Andy mentions here http://deck.digitalfounders.co.uk/
- Download the "Jam Sandwich" Thesis here http://deck.thejamsandwich.com/