Wesley Slover - Sound: The Invisible Brand Layer
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Wesley Slover - Sound: The Invisible Brand Layer
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We sit down with Wesley Slover, founder of Sanctus Audio and the mind behind sounds you’ve probably heard through Discord, Asana, and Under Armour, without realizing it—to explore how audio shapes the way we experience products, brands, and everyday interactions.
Wesley shares how he designs sound for real-world contexts, collaborating with clients, and the often invisible role audio plays in shaping perception as well as how communication, not just craft, has become central to his work.
From UX sounds in software and industrial machines to generative music in games, Garus and Wesley unpack the blurred line between music and sound design, and how audio can subtly guide behavior, enhance usability, and bring brand identity to life.
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