In this episode of the podcast, we explored the importance of using emotion in selling a travel product. We discussed the differences between logical and emotional decision-making processes and how travel brands can use emotional strategies to reach and resonate with their target audience effectively.

We outlined several emotional strategies that travel agents can use to pitch their travel product, such as creating a sense of urgency, evoking feelings of relaxation and escape, highlighting uniqueness and authenticity, focusing on the emotional benefits of the trip, and using customer testimonials and reviews. We also discussed how using stories, vivid language, exclusivity, and humor can be effective in creating a memorable and persuasive pitch.

Understanding the target audience and tailoring emotional strategies to their specific needs and desires is crucial in creating a compelling and persuasive pitch. Authenticity is also vital in creating a genuine emotional connection with consumers.

While using emotional strategies is important, providing practical and helpful information about the travel product is essential, such as pricing, itinerary, accommodations, and transportation. This builds trust and credibility, reinforcing the product’s emotional appeal.

Overall, using emotion in selling a travel product can be a powerful and effective strategy that differentiates your product from competitors. Thank you for tuning in to today’s podcast, and we look forward to bringing you more insights and strategies in the future.

Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.

© 2023 All Rights Reserved

In today’s show, we are speaking with Chris Falvey with Unique NOLA Tours, and we are going to learn about New Orleans. New Orleans is one of the unique cities in the United States. The city has an immense history that is fascinating and, at the same time, quite colorful. A part of the history is some of the most beautiful 19th-century homes and neighborhoods, each a significant part of New Orlean’s history and present-day flavor.

In addition to the colorful history, New Orleans is home to some of the world’s most fascinating ghost stories and present-day hauntings. Goose bumps on a warm day are not unusual as you tour some of the haunted houses and haunted areas.

If it’s crime stories that fascinate you, then New Orleans has many to choose from, including those from the past and those from the present day.

Join us in today’s show to learn more about how you or your clients can take a deep dive into the beauty, culture, history, and hauntings of New Orleans.

“Our real niche inside New Orleans here is … we have a variety of tours … we do like the ghost tours and we do them in sort of a different and unique manner but we have a variety of history tours that we’re really proud of.”

“We have a true crime tour which we started with, and really that’s our most popular tour because it’s kind of something that’s got mass market appeal and going to historic murders and … recent as well.”

“We also have a garden district tour that’s all sorts of history-type stuff, and the French Quarter, what we call our locals guide to the French Quarter, gives people a local spin on New Orleans in general and go into a lot of the history of the City.”

“The one thing that you will get on our tours that go up to the La Lurie mansion is a very well-researched version of the story. We don’t like to put out anything that isn’t fully accurate. … We like to make sure that when you go on our tours, we’re not going to lean into the kitschiness of certain things like the La Lurie mansion. … It’s important to us to stick to the historic facts.”

“One of our main selling points is that we keep our tours to fifteen people or less. We like the more intimate tour, and this is the case for all of our tours.”

Unique NOLA Tours

Email Chris at info@uniquenola.com

Phone: (504) 777-7769

Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.

© 2023 All Rights Reserved

Where do people want to travel in 2023? Peter Worthing with Audley Travel explains that Japan and Australia are among the top ten destinations according to Audley Travel’s survey of their clients. In addition to the popular destinations, trains have become a popular mode of travel particularly in Europe, and the Japanese Bullet Train is fascinating as you travel nearly 300 miles per hour between destinations.

Perhaps you have clients who love the destinations that you specialize in but one day one of those clients asks you to put together a trip that is outside of your specialty. What do you do? Audley Travel is there to help you. Audley has over 250 destination specialists to assist you in planning your client’s trip. In today’s show we talk about the top ten destinations and how Audley Travel can help you put together a unique trip that will exceed your clent’s desires.

“What we do at Audley is custom design every single itinerary, they’re never the same twice, for the travel advisor team.”

“Like most decisions we make it’s based on feedback from our clients and our travel advisors. We look at trends. Japan is number one on our list this year.”

“Another top destination for us is Australia. It’s always been a strong seller.” “If you look to Europe, Spain is making a big rebound.”

“Another one that is topping the charts for us is Egypt. We’re seeing more and more people going to Egypt.”

“We did a very unofficial survey this year of our over 250 country specialists and amazingly we figured out that each of them has lived in the destination they sell for an average of two plus years. … And, we invest a lot of money and time every year by sending them back to their destination on a yearly basis. They get to meet the ground handlers, they get to stay in the hotels, they get to meet the guides which is really important. That in depth insider knowledge really sets us apart.”

Audley Travel

Email Bart at sales@gotahoenorth.com

Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.

© 2023 All Rights Reserved