What really makes a project stand out in Web3? It’s not the tech—it’s the story.

In this episode, I chat with Kim Than, founder of Genius PR (formerly PR Genius), who shares the untold truth about PR in crypto. From disrupting the shady old agency model to pioneering results-only PR, Kim breaks down exactly how they help Web3 startups grow through strategy, storytelling, and standout branding.

If you're launching a token, scaling a startup, or building in crypto, this episode is your playbook. Kim reveals the tactics behind viral campaigns, how to build trust with press and users, and why branding is now the only moat left.

🧠 KEY LEARNINGS + TIMESTAMPS

[01:55] – Kim’s journey: from investment banking to founding Genius PR

[03:00] – The Web3 PR gap: outdated playbooks and broken promises

[07:01] – Why they introduced a “results-only” model—and how it works

[08:15] – How to match PR strategy with actual business goals

[10:36] – The power of relationships with journalists and how they built them[12:49] – Why branding is your biggest moat in 2026

[14:13] – Timing your PR: why 6–8 months before TGE matters most

[17:52] – Case study: Growing the personal brand of IO.net's Chairman

[19:30] – Why short-form video is now core to PR in Web3

[21:55] – First step for any launch: clarify positioning and story

[25:38] – Who Kim looks to for inspiration in branding and content

[28:52] – What to do with a $10k PR budget if you're a Web3 startup

[35:19] – What’s next for Genius PR: events, content series, and the rebrand

Connect with Genius PR

https://www.theprgenius.com/

https://www.linkedin.com/company/theprgenius/

https://x.com/theprgenius

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Be a guest on the podcast or contact us -⁠ https://www.web3pod.xyz/⁠

⚠️ DISCLAIMER

Nothing mentioned in this podcast is investment advice and please do your own research.

In this episode, I sit down with Adam Liposky, founder of Canopy Network, to dive into the next evolution of Web3 infrastructure — application-specific blockchains. We explore how Canopy is turning complex, costly L1 development into something anyone can launch in minutes. Adam shares how AI is changing developer workflows, what real value capture looks like in Web3, and why the future belongs to fast-moving, focused builders. Whether you're a founder, dev, or investor, this conversation breaks down what’s really needed to scale Web3.

⏱️ Key Takeaways with Timestamps

• (00:00) - Intro to Adam Liposky and Canopy’s mission

• (02:48) - How Adam got into crypto via VC and gaming

• (05:23) - What Canopy solves: Fast, secure app chain deployment

• (07:18) - The real pain point: Complexity of building in Web3

• (09:56) - How AI and language agnostic design speed up dev

• (11:26) - Why games love Canopy’s flexible and upgradable chains

• (13:56) - Devs care about value capture, not just building

• (16:34) - Canopy’s win-win model using restaked security

• (18:11) - Fragmentation vs interoperability: Canopy’s solution

• (20:59) - Progressive decentralization: Start fast, grow safely

• (21:08) - What devs love most: Speed and iteration

• (23:07) - VC appetite for L1s is down, but utility is up

• (28:14) - Projects to watch: Why Canopy stays focused

• (30:23) - Adam’s advice: Focus on customers, not hype

• (31:10) - If he could restart: Get dev feedback earlier

• (33:17) - Go-to-market: Solo devs, indie hackers, launchpad

• (36:37) - Spending wisely: Team first, marketing second

• (39:50) - Biggest challenge: Finding and keeping great people

• (41:09) - Biggest ask: Join Canopy’s beta and launch your chain

It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.

👉 Be a guest on the podcast or contact us - https://www.web3pod.xyz/

⚠️ Disclaimer

Nothing mentioned in this podcast is investment advice and please do your own research

🎙️Episode Description:

Crypto still feels clunky. UX is broken. But Joan from Openfort is on a mission to fix that.

In this episode, we dive into the wild world of wallet abstraction—how it can unlock mass adoption, the biggest mistakes dev teams make when integrating wallets, and why stablecoins and privacy are the future of fintech. Joan also shares the real story behind building Openfort, how AI is changing the dev workflow, and what their 2026 roadmap looks like.

Whether you're building a DeFi app, Web3 game, or a fintech tool, this episode is packed with real, actionable insights.

🧠 Key Learnings & Timestamps:

• [00:01:10] Joan’s journey: from VC to Web3 product builder

• [00:03:00] Why crypto UX is still broken

• [00:04:30] Wallet abstraction and why it matters

• [00:06:20] Real reason people will adopt crypto: Utility > UX

• [00:08:10] Common wallet integration mistakes devs make

• [00:10:00] How to avoid vendor lock-in and make smarter infra choices

• [00:11:30] Why developers are building faster with AI

• [00:12:30] What dev workflows will look like in 2026

• [00:14:00] Openfort’s growth playbook: 50+ B2B clients and counting

• [00:15:00] Open-source monetization model explained

• [00:17:00] The 2026 vision: From infra to fintech workflows

• [00:19:00] Lessons learned from 3 years of building Openfort

• [00:21:00] Why privacy is the next wallet meta

• [00:25:00] Building infra in a fast-changing space

• [00:28:00] Trends Joan sees dominating 2026: stablecoins + privacy

• [00:30:00] How Openfort spends its capital post-seed

• [00:34:00] Roadmap sneak peek: OTP onboarding + server wallets

• [00:35:00] Openfort is hiring and looking for privacy design partners

Connect with Openfort⁠

⁠Connect with Joan⁠ Alavedra

🛑 Nothing mentioned in this podcast is investment advice and please do your own research.

🙏 It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.

👉 Be a guest on the podcast or contact us – https://www.web3pod.xyz/