What if wealth isn't about the product you choose, but the mindset you bring before you choose it?

In this Live Counterflow interview, Brandon sits down with Bob Regnerus, a coach, strategist, and long-time contributor in the Perry Marshall ecosystem, to explore why most financial and business strategies fail without alignment, conviction, and self-awareness.

Bob shares insights from over 30 years of coaching high-performing entrepreneurs, athletes, and leaders, revealing how purpose, natural advantage, and 80/20 leverage shape results long before tactics ever matter.

This conversation goes deep into:

• Why copying successful people often backfires
• How "clarity" can become a trap without action
• The difference between hard work and aligned hard work
• What your "financial nervous system" reveals about money decisions
• Why systems pressure people into default thinking, and how to step out
• How AI can amplify your strengths without replacing human intuition

Bob also explains the Purpose Factor framework, a tool that helps people remember who they are, identify what lights them up, and recognize blind spots that quietly sabotage progress.

If you're a business owner, entrepreneur, or leader who's tired of chasing tactics that don't fit, this episode will challenge how you think about money, growth, and leverage

00:00 Welcome to Wealth Wisdom Financial Podcast

00:05 Introducing Live Counterflow

00:50 Mindset Shifts and Financial Nervous System

01:13 Interview with Bob Ris: Coach, Mentor, Entrepreneur

01:29 Bob's Background and Achievements

05:49 The Importance of Purpose and Natural Advantage

13:26 Financial Systems and Personal Purpose

18:24 Purpose Factor and Self-Discovery

22:09 Applying 80/20 Principle in Life and Business

27:28 Discovering Your Marketing DNA

28:03 Embracing Your Natural Strengths

29:48 The Power of Experimentation

31:00 Understanding Your Purpose Factor

32:09 Commitment and Testing in Business

34:03 The 80/20 Principle in Action

35:30 How You Do One Thing is How You Do Everything

37:52 Aligning Business with Personal Values

45:12 Leveraging AI for Creativity and Efficiency

49:17 Purpose Factor Assessment and Its Benefits

52:51 Closing Remarks and Appreciations]

Watch on YouTube: https://youtu.be/EQS5mXEXyPQ

In this episode of the Wealth Wisdom Financial Podcast, we're joined by Jason Petro, a Certified Profit First Professional and seasoned entrepreneur with over 20 years of experience as a small business owner.

Jason is one of the founding owners of the Profit First App, developed in partnership with Mike Michalowicz, author of Profit First. Having implemented the system in his own businesses, Jason now helps other entrepreneurs do the same—turning profit into a consistent, repeatable habit rather than an afterthought.

Together, we explore why traditional accounting often leaves business owners frustrated, how Profit First shifts both behavior and mindset around money, and why building intentional systems is the key to sustainable profitability.

This conversation goes beyond spreadsheets and software. It's about creating clarity, confidence, and a business that truly supports the owner—not just the expenses.

Jason Petro is a Certified Profit First Professional Coach and seasoned entrepreneur with more than two decades of experience owning and operating small businesses. As one of the founding owners of the Profit First App, created in partnership with Mike Michalowicz, Jason has been deeply involved in bringing the Profit First methodology to life through technology.

Having implemented Profit First in his own ventures, Jason now works with small business owners to help them build lasting profitability, improve cash flow, and make confident financial decisions. His passion lies in helping entrepreneurs make profit a consistent habit, not a once-in-a-while win.

• Jason Petro's role in the creation of the Profit First App
• How Profit First works in real-world businesses
• Why profit must be intentional to be sustainable
• The behavioral side of money management
• Common cash-flow challenges business owners face
• How systems—not willpower—create financial success
• Why profitability should come before growth

• Small business owners and entrepreneurs
• Service-based businesses
• Anyone using or considering Profit First
• Business owners who want clarity, consistency, and control over their finances

If you've ever felt like you're working hard but profit still feels unpredictable, this episode will help you see how building the right system can change everything.

More on Profit First: https://wealthwisdomfp.com/profit

More on Jason Petro: https://www.profitprocoach.com/

Get the Profit First App here: https://profitfirstapp.com/?via=wwfp

00:00 Welcome to Wealth Wisdom Financial Podcast

00:16 Introducing Live Counter Flow and Wealth Wisdom

01:06 Meet Our Guest: Profit First Coach Jason

02:52 Jason's Journey from Engineering to Profit First Coaching

04:28 Implementing Profit First: Challenges and Successes

06:05 Transitioning from Engineering to Coaching

07:59 The Importance of Profit First for Small Business Owners

10:28 Addressing Debt and Financial Challenges

14:26 Setting Goals and Making Financial Adjustments

17:28 Using Technology and Software for Financial Management

21:14 Client's SaaS Expenses Shock

22:29 Building the Profit First Software

24:36 Profit First App Features and Benefits

29:24 Navigating the Profit First App

39:20 Upcoming Features and Conclusion

Watch on YouTube: https://youtu.be/CHsYzS9oFhQ

What do you do when the thing you've been building needs room to become something bigger?

Most people barrel into January with fresh goals, new planners, and that familiar pressure to start strong. But what if the bravest thing you could do right now is... pause?

This isn't a farewell episode. It's a pivot point.

In this final episode of the year, Brandon and Amanda share something they've been wrestling with behind the scenes. The podcast, the brand, the way they serve you—it's all evolving. And evolution needs breathing room.

Before they step back, they're leaving you with one powerful gift: a simple end-of-year practice to reset your financial nervous system. No resolutions. No pressure. Just presence.

You'll discover:

• Why your money doesn't need a new plan—it needs a new nervous system experience
• The STILL Method™️: a 5-step practice you can use right now to end the year grounded instead of anxious
• What's actually happening behind the scenes (and why they're pressing pause on weekly episodes)
• Where to stay connected while they build what's next
• A gentle reminder that sometimes the most productive thing you can do is stop

Key Quote: "You can't strategize your way out of a dysregulated financial nervous system. Change doesn't start with discipline. It starts with stillness."

This episode is for anyone who's felt the pressure of year-end reflection turn into year-end anxiety. It's a permission slip to slow down. To breathe. To trust that what's being built in the quiet will be worth the wait.

Stay connected: The best place to follow along during the pause is Amanda's Substack: livecounterflow.substack.com and Brandon's TikTok: tiktok.com/@livecounterflow

That's where the next chapter is being written.

Resources mentioned:

• Find Your Flow Quiz — 10 questions to discover your financial personality
• Financial Nervous System Diagnostic — A deeper 54-question assessment
• Profit Planning Network 2026 — Enrollment closes January 2nd

00:00 Welcome to Wealth Wisdom Financial

01:56 Reflecting on the Past Year

02:38 Introducing the STILL Method

03:28 Year-End Practice for Financial Health

05:56 Exciting Announcements and Future Plans

08:42 Staying Connected During the Pause

11:08 Final Thoughts

Watch on YouTube: https://youtu.be/TS3DCvf5Sq4