We react to @alexhormozi 'If I Started A Business in 2026, I'd Do This'
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We react to @alexhormozi 'If I Started A Business in 2026, I'd Do This'
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In this video, entrepreneur Alex Hormozi outlines a strategic approach to business growth by prioritizing high-ticket, unscalable services when starting out. He argues that entrepreneurs should avoid the "middle" market by either selling low-cost products to the masses or premium, expensive offers to a select few.
By selling one-on-one time at a significant markup, business owners can generate the immediate cash flow necessary to reinvest in more scalable systems. Hormozi suggests that high prices act as an anchor for brand value and allow for faster learning through close interaction with high-value clients.
He emphasizes that reducing client friction and increasing the speed of results justifies these premium rates. Ultimately, the source encourages business owners to confront their limiting beliefs about pricing to achieve superior profit margins.
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