We’re Using AMBER Alerts WRONG: The Alerting Authority Reality Check
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We’re Using AMBER Alerts WRONG: The Alerting Authority Reality Check
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In this Alerting Authority Reality Check, Eddie Bertola tackles a controversial question: Should AMBER Alerts really be sent statewide?
Wireless Emergency Alerts were designed with geotargeting capabilities, yet many jurisdictions continue sending AMBER Alerts across an entire state—even when an abduction occurs near a state border or available information points toward a much smaller geographic area. Eddie examines examples from Oregon, Washington, Texas and Florida and explains why he believes this approach needs to change.
The concern isn't whether every effort should be made to recover an abducted child. It's whether sending alerts to people hundreds of miles away is actually the most effective use of the technology—and whether over-alerting could eventually cause more people to disable AMBER Alerts entirely.
Eddie also identifies three factors he believes contribute to statewide alerting: outdated policies, outdated technology and resistance to change.
Is it time to rethink statewide AMBER Alerts?
Join the conversation and tell us what you think.