Was Sheldon Right? Can You Really Train Your Friends Like Lab Rats? copertina

Was Sheldon Right? Can You Really Train Your Friends Like Lab Rats?

Was Sheldon Right? Can You Really Train Your Friends Like Lab Rats?

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Sheldon Cooper discovers that chocolate can accomplish what conversation apparently cannot: changing another person’s behavior. But beneath the joke is a genuine principle of behavioral psychology known as operant conditioning. So could you actually shape a friend’s behavior with rewards without them realizing what you’re doing?
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