Waco's Guide to Nice Things for Fancy People
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Waco's Guide to Nice Things for Fancy People
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An organic lemon can cost $1.30 without proving Waco has become a luxury market, and a Waffle House can inspire civic delirium without saying much about affluence at all. The arrival of The Scout Guide business directory is making a different wager: that there are currently enough places selling expensive things to benefit from reaching an overlapping clientele.
At Hotel 1928, a gathering for the forthcoming Waco edition of The Scout Guide leads to a conversation with a fine-art gallery owner, leaving host Mark Long with the impression that the gallery’s buyers are becoming more local—a small piece of evidence, not a census of people with disposable income. Downstairs, gold lettering on the “Gents” bathroom door by Mike MacDonald complicates the sense of being somewhere foreign: apparently, these different Wacos already share a sign painter.
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