What if secondhand fashion could work more like the stock market, with real-time data, dynamic pricing and AI helping businesses understand what products are actually worth?

In this episode of the WS Podcast, Woj sits down with Woody Lello, philosophy graduate and Co-Founder of Truss Fashion, to explore the rapidly changing world of secondhand fashion, resale technology, AI, entrepreneurship and startup survival.

Woody's journey is anything but conventional. From studying philosophy to building a technology company in the resale industry, he explains why philosophical thinking may actually be one of the most useful tools for navigating the uncertainty of entrepreneurship.

We explore:

• why philosophy can prepare you for entrepreneurship
• how thought experiments can help founders make decisions with incomplete information
• why the secondhand fashion market is becoming increasingly professionalised
• how AI and market intelligence can transform resale businesses
• why secondhand goods could increasingly be priced according to real-time supply and demand
• how dynamic pricing can create more value for buyers, sellers and brands
• Woody's concept of "kill criteria" and knowing when it's time to walk away from a startup
• how founders can avoid sunk-cost thinking and emotional attachment
• why comparing yourself to other founders on LinkedIn and social media can be incredibly misleading
• the role of luck, consistency and survivorship bias in entrepreneurial success
• how the resale industry is moving from peer-to-peer marketplaces towards professional, business-driven models

Woody also opens up about the psychological side of being a founder, including impostor syndrome, uncertainty, comparison and the pressure to succeed.

One of the most interesting ideas in the conversation is the concept of "kill criteria": instead of emotionally deciding whether to continue or quit, define the conditions in advance. If you haven't reached specific milestones by a certain point, you walk away.

It sounds simple, but could this be one of the best ways to protect yourself from the sunk-cost fallacy?

The conversation also asks bigger questions about the future of fashion:

Is secondhand fashion becoming the next major data-driven industry?

Can AI make resale more efficient and profitable?

And in a world obsessed with overnight success, is simply staying in the game the real competitive advantage?

Whether you're interested in AI, fashion, secondhand clothing, resale, startups, entrepreneurship, philosophy, dynamic pricing, sustainability or the future of retail, this episode offers a fascinating look at an industry undergoing a fundamental transformation.

From philosophy to fashion. From intuition to data. From peer-to-peer resale to an intelligent secondhand economy.

To contact Woody, find him on LinkedIn: https://www.linkedin.com/in/woody-lello-b34321bb/

To see the company's page: https://truss.fashion

All the love, all the power, all of the time!

If you'd like to support the podcast, follow this link: https://linktr.ee/w.salski

Show Links:

Instagram: https://www.instagram.com/unusual.stories\_podcast

YouTube: https://www.youtube.com/@WS_Podcast

Spotify: https://open.spotify.com/show/2bcP2r30SdpUuUCU6Jmnk9?si=5d2a4438ae524b0a

Primal.net @wspodcast

What happens when you spend 10 years away from home, and eventually realise that going back might be the next step forward?

In this special episode of the WS Podcast, Woj reflects on nearly a decade of living in the UK, Scotland and Edinburgh, as he prepares to leave the country and return to Poland for a completely new chapter of his life.

This isn't just a story about moving countries. It's a conversation about identity, personal growth, relationships, creativity, culture and the strange experience of becoming a different person while living abroad.

After 10 years in Scotland, what has changed? And what has stayed the same?

Together, we explore:

• 🇬🇧 what 10 years living in the UK taught Woj about life
• 🏴 why Edinburgh and Scotland became such an important part of his story
• 🇵🇱 what it feels like to move back to Poland after living abroad
• 🧠 how living in another country can completely change your self-awareness and identity
• 🌍 why living abroad allows you to see your own culture from the outside
• 🗣️ how speaking another language can change the way you think and behave
• ❤️ the challenges and lessons of long-distance relationships
• 🎙️ why you shouldn't wait for the perfect equipment, money or circumstances to start a creative project
• 🔨 how bootstrapping can turn a small idea into something meaningful
• 🧭 why uncertainty, discomfort and major life transitions can accelerate personal growth

Woj also reflects on the evolution of the WS Podcast, including the humble beginnings of recording episodes in a makeshift wardrobe studio, and why simply starting was more important than having the perfect setup.

Living abroad can give you something difficult to find at home: distance from your own assumptions.

You begin to question what you thought was normal. You see your culture differently. You discover parts of yourself that may never have emerged if you had stayed in the same place.

And eventually, you may realise that going home doesn't necessarily mean going backwards.

It can mean coming home with a completely different perspective.

This episode explores some deeply personal questions:

• Who are we when we're removed from everything familiar?
• Can another language change your identity?
• What does "home" actually mean?
• Why do we wait for perfect conditions before starting?
• And what happens when one chapter of your life comes to an end?

Whether you're interested in living abroad, Scotland, Poland, personal development, self-discovery, relationships, creativity, entrepreneurship, travel or finding your purpose, this episode is a reflection on what it means to leave one life behind and have the courage to begin another.

10 years in the UK. One chapter ending. Another beginning.

And perhaps the greatest lesson is this:

You don't need to have everything figured out before you take the next step.

All the love, all the power, all of the time!

If you'd like to support the podcast, follow this link: https://linktr.ee/w.salski

Show Links:

Instagram: https://www.instagram.com/unusual.stories\_podcast

YouTube: https://www.youtube.com/@WS_Podcast

Spotify: https://open.spotify.com/show/2bcP2r30SdpUuUCU6Jmnk9?si=5d2a4438ae524b0a

Primal.net @wspodcast

Why does modern life make it so difficult to feel truly fulfilled?

In this episode of the WS Podcast, Woj sits down with his friend Alex for an honest conversation about purpose, career changes, relationships, commitment, and what it really means to build a meaningful life.

From growing up in South Africa to building a new life in the UK, Alex shares the lessons he's learned through major life transitions, martial arts, sport, and the pursuit of work that genuinely aligns with his values.

Together, we explore:

• why so many people feel lost despite having more opportunities than ever
• the challenge of changing careers and finding meaningful work
• how sport and Brazilian Jiu-Jitsu improve resilience, confidence, and mental health
• why authentic friendships are becoming increasingly rare
• the cultural differences between South Africa and the UK
• the importance of long-term commitment in an age of instant gratification
• why marriage can become one of the greatest catalysts for personal growth
• how difficult conversations create stronger relationships and deeper human connection

Alex also reflects on moving away from traditional career expectations to pursue work that feels more purposeful, while sharing why some of life's greatest rewards are found on the other side of discomfort.

The conversation explores some of the biggest questions facing our generation:

• Why are so many people searching for purpose?
• Is modern life making us less connected?
• What role do friendship, marriage, and community play in long-term happiness?
• And how can we build a life based on meaning rather than simply achievement?

Whether you're interested in personal development, psychology, relationships, purpose, martial arts, mental health, or building a meaningful life, this episode offers practical wisdom and honest reflections on becoming a stronger, happier, and more intentional person.

Sometimes the biggest changes in life don't come from finding the perfect career, they come from finding the right people, embracing commitment, and having the courage to keep growing.

All the love, all the power, all of the time!

If you'd like to support the podcast, follow this link: https://linktr.ee/w.salski

Show Links:

Instagram: https://www.instagram.com/unusual.stories\_podcast

YouTube: https://www.youtube.com/@WS_Podcast

Spotify: https://open.spotify.com/show/2bcP2r30SdpUuUCU6Jmnk9?si=5d2a4438ae524b0a

Primal.net @wspodcast