Video Views ↑, Sales ↓: Why?
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Video Views ↑, Sales ↓: Why?
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In this bonus episode of the Conversion Podcast, James shares a fascinating case study about using video to improve product comprehension for a tech product, a cell phone signal booster.
We discuss the results of running experiments that tested video placement on landing pages and product pages, revealing unexpected insights about video’s effect on conversions.
By iterating and testing in different ways, the team discovered that adjusting video positioning led to a 35% increase in sales despite a drop in video views. Tune in to hear how this experimentation approach helped boost product comprehension and sales, and why understanding user behavior is crucial for conversion optimization.
Perfect for marketers, product managers, and business leaders looking for data-driven strategies.