In this episode of Video Marketing Toolkit, I sit down with entrepreneur and YouTube creator Neil Betts, the founder of Go True North and creator of the Vision to Venture startup programme.

Neil recently passed 100,000 YouTube subscribers, and in this episode, we unpack the full story of how he used video and YouTube to find his audience, test his business idea, and build trust online — without the need for perfection.

We talk about:

• The power of “fail fast” thinking in business

• Why every video is a learning opportunity

• How to use YouTube as a trust wall to grow a brand

• Turning long-form interviews into shorts

• The mindset shift needed to show up consistently

• The secret sauce behind real community building

Whether you’re just starting out or growing something new, this episode is packed with honest insights, laughs, and practical advice on how to use video to bring your idea to life.

In this episode of The Video Marketing Toolkit, I’m joined by Chelsea Spencer, founder of the marketing agency Big Reputation, for a powerful conversation about business storytelling and identity in marketing.

We dive into Chelsea’s own career path, what led her to start Big Reputation, and why she believes businesses should focus on building a big reputation rather than just a personal brand.

We also look at:

How to start telling your business’s story, even if it feels messy or unfinished

Why your story is more than just your “About Us” page

How to turn your values, experiences, and purpose into a marketing strategy that resonates.

If you're looking to grow your brand without feeling fake, or wondering how to stand out, this episode is a must-listen.

In this episode of The Video Marketing Toolkit, I sit down with Joanne Tryner.

Business owner, bid writer, and all-around powerhouse, to talk about how bids and tenders can unlock growth for your business. We dive into Joanne’s journey: from running her own business and writing successful bids, to stepping out of her comfort zone and getting in front of the camera to grow her brand online.

It’s a real and honest conversation about business, marketing, mindset, and the power of putting yourself out there. We also talk about:

What bids and tenders actually are

How they work behind the scenes

Why they’re such a valuable (and often overlooked) tool for small businesses

What it’s like learning to show up on video when it doesn’t come naturally

If you’re a business owner who’s ever thought, “I should really apply for more funding or contracts,” this episode is for you.

🎙 Hosted by me, Dan Dennis.