Velenci - Experiential retail strategy copertina

Velenci - Experiential retail strategy

Velenci - Experiential retail strategy

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In this episode, we sit down with emerging designer Velenci, featured at Flying Solo, to discuss the journey of bringing bold, high-fashion eyewear to the U.S. market. Velenci shares how their creative vision evolves through real-time customer feedback and why in-person experiences—pop-ups, showrooms, and face-to-face conversations—are shaping the future of their brand.

From Gen Z's online-first habits to the tactile preferences of older millennials, Velenci dives into the challenge of balancing digital reach with physical presence in the competitive world of fashion accessories.

Key Takeaways:

  • How customer feedback fuels Velenci’s design direction
  • The importance of in-person retail for brand connection
  • Navigating generational shopping behaviors
  • Building a hybrid model for fashion-forward eyewear
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