Valuing Football's Social Return on Investment
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Valuing Football's Social Return on Investment
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Discover how UEFA's GROW model quantifies the economic, social, and health benefits of amateur football, showcasing success stories from Poland, Italy, and Scotland. Learn why it's a game-changer for grassroots sports funding. Moreover, the influence of UEFA's GROW model extends beyond football. Other sports organizations have adopted similar methodologies to emphasize the wider societal value of sports, further proving the universal applicability of this approach.
By quantifying amateur football's economic and social contributions, UEFA continues to empower national associations and advocate for sustainable sports development across Europe.
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