Use Chat GPT to Analyze Search Intent Swings in Google Ads. Ep#4
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Use Chat GPT to Analyze Search Intent Swings in Google Ads. Ep#4
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In this episode of the Indie PPC Podcast, I walk you through how I use ChatGPT to analyze search term intent in Google Ads.
I show you how to bucket search terms into high, mid, and low funnel categories, track how intent shifts over time, and walk you through an example of how I used this method to understand and take action on a conversion rate drop.
Later in the episode, I talk about a podcast from Fred Vallaeys at Optimizer with Mathieu Trinvan that really made me rethink account structures, broad match, and where keywords may be headed in the future of Google Ads.
👉 If you manage Google Ads accounts, this episode will help you spot intent shifts, explain performance changes, and get smarter with AI-powered analysis.
Link to the podcast mentioned in the show: https://youtu.be/QplC-zjbu_E?si=W2V9qfqej-pewY-M