Unlocking Hidden Value: The $1M Billboard Deal
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Unlocking Hidden Value: The $1M Billboard Deal
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How a Rooftop Billboard Added $1M in Value Without Spending a Cent
What if you could sign a lease and instantly increase your property’s value by $800K–$1M with no capital outlay?
In this episode of The Andrew Wright Property Podcast, Andrew breaks down a clever play executed on a prime corner site in Upper Mount Gravatt, where he helped a landlord secure a 20-year billboard lease that added $50,000 in net income annually and potentially a million-dollar uplift in valuation.
The kicker? The owner didn’t pay a cent to make it happen.
In this episode:
- 📈 How a rooftop lease turned “air” into $1M of value
- 🧾 Why billboard rent = pure profit = instant cap rate upside
- 🏢 What landlords need to know about council approvals and zoning
- ⚠️ Why Andrew underpriced the lease, and what he’d do differently now
- 💡 The single biggest value-add mistake most commercial owners make
“That’s $50K a year of pure profit, which could add $1M in value at a 5% yield. And the owner didn’t lift a finger.”
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